Something Big Is Coming

Spoiler Alert:

It's Tinned Fish With An Ecological Mission

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Tinned fish cans

HERE'S THE DEAL

We're Eating The Wrong Fish

We overfish a few favorites while invasive species overwhelm our waterways. We think they belong on the table.

WHY WE’RE DOING THIS

Our Mission

Fare Well Foods exists to turn ecological crisis into culinary opportunity by transforming wild-caught invasive fish into modern, craveable tinned fish.

Based in New York City, we create bold, nutritious products that restore local ecosystems, support regional food economies, and challenge outdated ideas about what sustainable seafood can be.

Carp swimming in the riverCarp swimming in the river

THE LOWDOWN

Why Carp?

CheckmarkBetter Impact

Actively benefits the environment, instead of just “damaging it less”

  • Asian carp are aggressive, non-native fish that outcompete native species for food and habitat, degrade water quality, and reduce biodiversity, placing immense pressure on both aquatic ecosystems and the communities and fishermen that rely on them.
CheckmarkSame Ease

Pressure-cooking removes carp’s main barrier - bones - so it eats just like canned tuna or salmon

  • Carp have a challenging bone structure that makes traditional boneless filleting difficult. Through pressure-cooking, we soften the bones completely, creating a familiar, shelf-stable product that delivers the same convenience and versatility as canned tuna or salmon.
CheckmarkPerfect Timing

The culture is ready for better fish

  • As interest in premium tinned fish and sustainable sourcing grows, consumers are looking beyond the same overfished species to options with real sustainability and positive impact.  Carp offers something rare: a fish that’s new, craveable, and truly aligned with environmental values.
CheckmarkLocally Caught

Wild-caught, American fish - not imported commodity seafood

  • Carp are harvested from U.S. freshwater rivers, primarily throughout the Mississippi River Basin. Sourcing locally reduces reliance on imported seafood, supports regional fishing communities, and keeps more value within our domestic food systems.
Silver carp

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Follow Our Journey

@eatfarewellfoods

My founder story. Starting a tinned fish brand.
Delicious carp cakes recipe.
Lunar New Year dumplings recipe
I have a brand with no product yet... So what have I been doing??

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